The Story Behind 44 Originals: Craftsmanship, Calm, and Dutch Design

Blog Description:
Discover the inspiration behind our handmade meditation cushions, rooted in Dutch craftsmanship and designed for modern mindfulness.

Full Blog:

Every product has a story, and at 44 Originals, that story begins in the Netherlands — where craftsmanship, design, and mindfulness meet.

A Brand Born from Stillness

The idea behind 44 Originals started with a simple question: How can we bring beauty and mindfulness into everyday spaces? Founder BrellaVio envisioned a product that was more than just practical. She wanted to create something that brought calm into the home and told a story of intention.

Handmade with Purpose

Each cushion is handcrafted in the Netherlands, where we partner with local artisans who value detail, quality, and care. No mass production. No shortcuts. Every seam, every zipper, every angle is done with purpose.

The signature orange stitching is more than a design choice — it’s our symbol of warmth, energy, and individuality. It represents fire in stillness, focus within calm.

Designed for Modern Living

Our cushions aren’t just for meditation. With their sculptural pyramid shapes, multifunctional use, and fashion-forward vibe, they fit right into any modern home or lifestyle. Whether you’re deep in meditation or lounging with a book, your cushion is there to support you.

A Mindful Future

We believe design can transform not just homes, but habits. That’s why we use natural fillings like buckwheat chaff, which are hypoallergenic and sustainable. Our focus is to continue innovating in slow, thoughtful ways — without compromising beauty or functionality.

Thank you for sitting with us. This is just the beginning.